South African wines and spirits producer Distell International has signed a distribution agreement with French cognac house Camus for China duty free, effective immediately.

Maxxium Travel Retail is to launch a campaign for its Brugal rum in Heathrow terminal 5.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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